Want to ACCELERATE your speaking business?
With dozens of in-person and online courses for professional speakers, it can be hard to choose where to invest your money and time. As part of our commitment to serving professional speakers, NSA Central Florida is bringing together the best of the best in our speaking community to share what they’ve learned so you can accelerate your speaking business in 2020. On April 25 and 26th, 2020, we’ll be bringing in professional speakers, CSPs and Hall-Of-Fame speakers to share what’s working today in sales, stagecraft, intellectual property, marketing and social media for professional speakers. In addition to the two days of content designed for established speakers, we’ll also be giving attendees access to each presenter throughout the year in virtual deep-dive sessions where you can ask 1:1 questions to more efficiently implement what you learn.
Instead of investing in courses learn from those who used to have a speaking business, learn from those who are delivering keynotes, workshops and programs each and every week. Whether you make the live session or not, registering for the event gets you access to the full recordings for all sessions PLUS the recordings for the follow-up virtual sessions.
Your Investment for more than 24 hours of content from some of the most successful speakers in Central Florida (Until March 21) $497
After March 21 $597
Sheraton Tampa Brandon Hotel Hotel10221 Princess Palm Ave
Tampa, FL 33610 United States
Saturday, April 25
9am Start and Introductions From Shawn Rhodes, NSACF Chapter President
HOW TO SCALE YOUR BUSINESS WITH LITTLE OR NO MONEY
What if you could build a thriving speaking business without breaking the bank? It’s not easy, but it is possible with some creative thinking.
Stephen Shapiro, CSP, CPAE will share the strategies he used to create a successful innovation business that includes speeches, services, products, and licensing deals. In this interactive session, we will explore how to:
- develop an e-learning course, digital products, or training course for no money. (yes, he has created all of these without spending a dime)
- create a highly interactive product that you use during the speech that sells itself after the speech (his Personality Poker® is the world’s most interactive speech)
- engage your audience long after you leave the stage (he uses gamification to drive engagement)
- conceive, write, and publish a book in two weeks (he’s done this…twice)
When you leave this session, you will have specific strategies for growing your business that you can implement immediately – no matter what your budget.
Stephen Shapiro, CSP, CPAE started his innovation work over 20 years ago while leading a 20,000-person innovation practice at the consulting firm, Accenture.
In 2011, 800-CEO-READ (now Porchlight) named his book, “Best Practices Are Stupid,” (published by Penguin) the best innovation and creativity book of the year.
His sixth book, Invisible Solutions, was published March 2020.
His Personality Poker® card game has been used in 35 countries around the world to create high-performing innovation teams. He uses this game during one of his most popular – and interactive – speeches.
Stephen has presented at conferences in 50 countries. His clients include Marriott, Nike, 3M, Delta Air Lines, NASA, and Microsoft.
In 2017 he was a regular judge and mentor on the TLC innovation reality television show, “Girl Starter.”
Stephen just finished a six-year tenure on the Board of Directors of National Speakers Association (NSA) and is the recipient of the Certified Speaking Professional (CSP) designation, NSA’s highest earned designation. In 2015 he was inducted into the Speaker Hall of Fame (CPAE).
Stephen is based in Orlando, Florida and loves traveling to meet his clients around the world.
11:30-12:30 Lunch At Hotel/On Your Own
Delatorro McNeal, CSP
Crush The Stage -The 12-Step BluePrint for Platform Mastery
Have you gotten so busy marketing and branding your speaking, that you’ve put your actual presentation on auto-pilot? Are you tired of always having to generate new business, rather than enjoying repeat, referral and spin-off business from your existing talks? Are you ready to close more dates faster by getting your client to stop shopping once they have their first call with you? Are you ready to share content that actually moves you…each time you deliver it?
Then, it’s time for you to CRUSH THE STAGE!
In Delatorro’s program you will learn how to:
Explode audience engagement, interaction and retention using profound visuals, props and illustrations.
Cultivate authentic rhetorical sensitivity and adjust your presentation based on the vibe you’re sensing from your audience.
Craft your Killer Keynote presentation that customizable to each audience you speak to.
Develop memorable Storyselling Skills that will make your clients rave about your presentation.
Speak in soundbites so that your presentation is instantly sharable on social media, which increases engagement, retention and builds raving fans of your message.
Shawn Rhodes, NSACF Chapter President & CEO, Shoshin Consulting
Building Sales Systems For Your Speaking Business
Shawn Rhodes grew his business from no revenue to six figures in six months – without referrals. In this tactics-focused deep dive on selling for speakers, Shawn explains how to build a speaker sales system that creates predictable revenue; getting beginning speakers paying gigs and curing the feast-and-famine rollercoaster that even experienced speakers struggle with. Whether you’re starting your speaking career and wondering what to say on the phone with a decision maker or you’re a veteran speaker and concerned about what happens when the phone stops ringing, you’ll leave Shawn’s session with the tools to regain control of your business.
Attendees will take away:
-The ability to stop selling keynotes and workshops, and instead sell high-fee solutions to problems
-A scalable marketing and sales process to begin using immediately
-The ability to do what few speakers in the world can do – actually predict revenue in their speaking business
Shawn Rhodes is a global expert on how organizations and individuals pivot in challenging environments. An award-winning war correspondent, Shawn was commissioned by the Department Of Defense to study how high performers pivoted with change in more than two dozen countries in the most dangerous environments on the planet – lessons he shares with Fortune 100 companies and through his TEDx talk, nationally-syndicated business column that reaches 11 million readers each month and in his book Pivot Point: Turn On A Dime Without Sacrificing Results. Shawn’s insights have been featured in TIME, CNN, MSNBC, INC, Forbes and The Wall Street Journal.
Wrapup and next steps
SUNDAY, APRIL 26
8:30am Check In time with Coffee/Tea reception
9am Start and Introductions From Phil Gerbyshak, President-Elect, NSACF
Be the Next Big Thing: How to Brand Yourself as the Top of Mind Expert in Your Industry
We all want to be the first name that people think of when looking for a speaker on our topic. And yet, too often we find out that someone else was chosen even though we might be more qualified.
But what if their choice has less to do with qualifications and more to do with a “feeling” they have. In other words, what if the only thing keeping you from being the one on that stage is the way your brand makes other people feel about you. Especially the people who make the decisions.
Join branding and digital marketing expert Marc Ensign as he shows you the secret behind building a better personal brand that takes you from being the best-kept secret in your industry to the top of mind expert who gets the call!
In this session, you will learn:
- Why colors, fonts, and shapes alone does not make your brand
- How to leverage your brand to get on more stages
- What your ideal client is looking for when they come in contact with your brand
11:30am-12:30pm Lunch At Hotel/On Your Own
How To Be A Social Media Bad Ass
Social Media is a powerful tool for creating relationships digitally that can translate into business and eventually, revenue. And most people are doing it wrong. That’s where she comes in. Lisa’s brand of “Small Magic” can help businesses and individuals find their voice, create their message and harness the technology of Social Media to increase exposure, awareness and relationships.
In this program you’ll learn:
- How to find your voice/message
- How to create your contentHow to share that content
- Types of content
- Where to share your content
- Tools and Tricks
Lisa L. Demmi is a speaker, coach, trainer, and master egg poacher. She LOVES social media and she shows people how not only to embrace it but also how to put it in a headlock and execute a figure eight on it. Lisa helps companies and organizations leverage social media to create relationships that turn into prospects and ultimately, clients. She also helps others see the power of social media from increasing awareness to understanding the best platform for your specific needs and strengths.
She still fondly remembers her first “tweet” and how it changed her journey forever. She’s looking forward to helping you change yours.
Phil Gerbyshak, President-Elect, NSACF
Power Selling with LinkedIn
Do you want to grow your business faster? Do you know how to leverage the leads you already have? Wondering how to receive and successfully ask for referrals using LinkedIn? Join LinkedIn Expert and Sales Coach/Trainer, Phil Gerbyshak, as he answers all these questions and more. Phil has been using the internet to boost sales since before social selling became a thing, and he trains people like you from all around the world on how to leverage leads, earn referrals, and grow their business.
Phil knows SALES. He’s a sales speaker, a sales expert, a sales trainer, a sales leader mentor, a sales podcaster, and a sales coach. He’s written five books, more than 3,000 articles, and has been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor’s Business Daily, Inc. and many other publications, including earning 3 covers: Speaker Magazine, Marketing Media and Money, and Social Selling Made Easy. Phil is known as a Sales, Sales leadership, and Selling Technology authority with a particular expertise in LinkedIn and social selling.
Wrapup and next steps
*Webinars with each presenter to be scheduled/recorded throughout the remainder of 2020 and loaded with weekend video footage.