Speaker Brand Identity Workshop: Create a Brand Guide Like a Pro 

Competing as a speaker and thought leader post-Covid has become more complicated than ever. Whether you are promoting your speaker brand, recruiting and training a team or enlisting the help of others in your marketing, you must have a consistent, fiercely competitive brand presence. If you want to uplevel and clarify your brand identity, your customer experience…and really your own experience as a business owner, this workshop-style training is for you! In this interactive presentation, you will:

• Define and position your distinct value
• Clarify your brand messaging
• Align your speaking topics, social media, promo materials, sales pitches and more
• Identify your ideal audiences and customers
• Craft your brand standards
• Develop your brand personality and “voice”
• And reference all of that and more in a visually appealing guide!

Global Gurus top 30 brand expert, Amber Hurdle, will walk you through each step to create your
brand messaging guide: the very guide you will use to compose your sales scripts, social media
posts, website copy, advertising, recruitment conversations and more! If you are done feeling stuck
doing the same ol’ same ol’ as everyone else in your niche, rest assured you are capable of more.
This workshop will help you articulate your distinct competitive advantages, and you will leave with
a plan of action to take all of the necessary steps to next-level your business and life.

NOTE: Registration will be cut off at 12 noon on Friday, March 18th, 2022. If you require a reasonable accommodation to fully participate in an NSACF chapter event, then please contact Chapter Administrator at administrator@nsacentralflorida.com at least five business days in advance for arrangements to be made.

This event will be a HYBRID. You may choose to attend either virtually or in-person. Select your option at checkout.

Your Consent for Use of Photographic Images & Recordings
Registration and attendance at, or participation in a National Speaker Association Central Florida Chapter events constitutes an agreement by the registrant to NSA CF’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes.