Does this sound familiar?
“Funnels, lead pages, and groups don’t work.”
“I don’t have a lot of sales calls. The phone just doesn’t ring”
“Social Media is a serious waste of time and money.”
Those were my words… every week… for several months. Like most professionals with high-value expertise, I was trying the latest and greatest strategy and getting no real results.
This made no sense. I built a super successful business selling tech, so why was this new entrepreneurial journey kicking my ass?
It was like I had a full-time job without a consistent paycheck. It wasn’t until I decided to stop copying the 99% and started acting like the 1% that things changed.
Free groups were gone.
Email lists were emptied.
Premium content was delivered only to premium clients. And my 6-week programs turned into mid-6-figure weeks.
So what did I change?
I added consumer financing to make it easier for my ideal client to work with me (and excuse free). And then I treated my business like a private club not a public park.
Most entrepreneurs brag about having thousands in their group. They open the doors and let everyone in. They may limit it to a demographic based on gender, but usually that is where the exclusivity ends. After a while, it is not uncommon to hear complaint that members are unresponsive to invitations, offers, and opportunities. Members complain that they stop responding because their voices can’t be heard among the masses.
I decided to do something a little different. Instead of chasing the numbers, I created an exclusive group with an application process. Then I only allowed my ideal client to get in – no tire kickers or lurkers. There is a premium to join; but that premium gives them access to money-making solutions.
Berta Aldrich, a premium member, brags that her access to expert solutions, income-producing introductions, and content tailored to her business has helped her tremendously.
To make this group valuable for me and my clients, I worked to find 2 ideal clients per week. Each came with amazing expertise and the willingness to share that expertise with the community. Within 3 months I crushed my first $100K goal and served some very happy clients.
If you want to create the kind of flow in your business that turns your expertise into an endless and recurring revenue generating engine, then check out Fyrebrand.net.