Russ Riddle Corral Your Cash Cow Manual

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As a business owner, your most valuable asset aside from your people is your intellectual property (e.g., copyright, trademarks, trade secrets and patents). The goal of this 62-page manual is to saddle you up to better protect, manage and fatten your cash cow, and help you avoid rustling other’s cash cows (i.e., unlawfully using others’ intellectual property).

Some of your takeaways will include:

• Understand the difference between the intellectual property types; • How to ensure your ownership from the outset (employees vs. contractors); • Ace copyrights and avoid copy-wrongs; • Master the trademark DOs and DONʼTs; • How to preserve, protect & defend your I.P.; • Avoidance of “public domain” land mines; • Compliance with licensing opportunities

CONTENTS:

COPYRIGHT

TRADEMARKS

BASICS OF PROTECTING YOUR BRAND

USE OF THIRD-PARTY MATERIALS

FAIR USE

PATENTS

TRADE SECRETS

APPENDIX (FORMS) • Mechanical License Agreement • Synchronization License Agreement • Master Use License Agreement • Clip License Agreement • Location Agreement (Gratis) • Location Agreement (Paid) • Product Usage Authorization • Photograph and/or Film Release (Gratis) • Photograph and/or Film Release (Paid) • Notice of Filming

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