The Margin Most Speakers Ignore

The Margin Most Speakers Ignore

Want to know the one question that will shut up many speakers (and most entrepreneurs)? “How much did you keep from that last gig?” Whoa. It’s easy to remember what we were paid to speak (our top line, usually the gross fee), but few speakers – and even fewer solo...
Who Are You Speaking For?

Who Are You Speaking For?

Have you ever felt like you want to know what your audience thinks about your presentation, but then again, you don’t? Back in April, I spoke at a virtual event and this was my first time speaking for this organization. At the end of the program, participants put...
The Margin Most Speakers Ignore

Why Speakers Waste Money on Prospect Lists

If you’re a speaker and have money to spend, there are people happy to sell you a list of ‘prospects’ – or the search engines to do so. A lot of speakers are eager to jump on board with a free or for-fee list of prospects, thinking, “Folks who run events and pay...
Slow Down! Happiness in Your Business is Trying to Catch You

What Defines You

It’s the perfect prospect that you have been communicating with for months, feeling it was a done deal, then they choose a competitor. Maybe it’s the day you were off your game and bombed a keynote or a client presentation. It’s these kinds of events that can define...